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Released time:2010-7-31 Views:
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Hermes luxury of future marketing methods
Luxury is future, more snobbish or more people? Take care of consumer is more or less high-end consumers only service?
This is all brand,One must be made before the choice. You can be as Hermes, an alligator's Birkin bag, sell tens of thousands dollars, still waiting on several buyers requirements, chloe also As COACH, the price of $3000, let common office worker "and" hand can spit.
"We are targeting the consumption ethnicity. In America, we locking family income family, the top 20% of other European brand, the highest income may only 3% of the lock
. "The chairman Lew Frankfort COACH explains the choice.
The Boston consulting company had a few years ago, a famous survey, the conclusion is: the middle market is huge, gradually watts is skeptical consumer gradually.
For those not very rich consumers, "upgrade" and "consumption trend of relegation more apparent. For some, they care about, think very meaningful category
Consumers may visit some special shops, buying them think deserve, reflect the identity of the brand. Contrary to chloe handbags what they think The category, consumer is unimportant may purchase price commodities in the supermarket chain.
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